Portfolio

Our team pulled together a massively successful Black Friday campaign in a matter of weeks, which drove 42K new Instagram followers through daily giveaways and 2.5K new app users.

Astrology content continues to be extremely popular, so I took my experience creating it for my last brand to craft engaging, humorous posts for Stash.

I wanted to showcase our brand values in a new and refreshing way, so I came up with the idea to present Stash as someone you would see on a dating app—and want to swipe right on.

When we relaunched our TikTok, I knew it was important to focus more on educational content than pushing our product directly. This script I wrote about basic investing terms earned over 143K views.

When writing a script for an influencer, I always tailor it to their voice, audience, and content focus. With this green-thumbed influencer, Maryah Greene, I related investing to caring for plants.

Stash publishes a wealth of educational content on its Learn blog, so I adapted those articles to create engaging social content.

We capitalized on the "Sex and the City" reboot's Peloton death by throwing a little shade—and it became our biggest social post of the year.

I came up with the naming of our seasonal brand campaign, Hot SOUL Summer, which focused on self-love, confidence, and riding as you are—all inspired by Meg Thee Stallion.

To tease our upcoming studio re-openings, I came up with the concept of a school yearbook, where the "people" signing their notes are our studio call letters.

To promote our SoulCycle At-Home Bike Holiday Bundle, I decided to highlight all the products and frame each as an essential part of the at-home experience.

I created a content series called “mantras in the wild,” aka messages photoshopped onto billboards, buildings, sidewalks, etc. I wrote a quippy mantra and worked with our designer to create this photo, which most of our followers believed was a real billboard.

To encourage riders to come back to the studios after COVID lockdown, I gathered stories from real riders on why they came back to SoulCycle and highlighted them on social.

Astrology has become massively popular in recent years, so I used my astrological knowledge to write SoulCycle-specific zodiac memes.

I wanted to message the launch of financing for the At-Home Bike in a creative way, so I used the IG poll feature to create this asset, using the monthly price to show the value.